Summer. Stripes.

“Inaaya hadn’t slept well for the last few weeks. The setting of the sun haunted her every night.  It reminded her of dark, cold empty chambers of her heart she didn’t want to visit. She struggled to sleep. The darkness around her was too overbearing. All she could think of was the loneliness that surrounded her. She wasn’t used to sleeping alone. The night whispered into her ears and her deepest fears started to creep in. There was anxiety. And then there was fear. She tossed and turned all night long and walked the empty corridors of nowhere in her dreams only to realise that light was not at the end of the tunnel: the light was within her. She was always alone. Everyone is. But she had herself atleast. And this was enough to ignite a spark and guide her back home. At least for the time being. In her heart she knew, this was the beginning of the end. Inaaya had never felt this way before. But she kept going in hope of making it work. She did not understand a simple fact that sometimes things aren’t meant to fall in place. Sometimes they are just supposed to not work out. And that is the beauty in them… she was to discover that soon though. The emptiness in her heart was a cavity not willing to fill itself. She struggled to keep the pieces intact. She struggled to smile and yet she did. She still looked up at life and smiled in the face. She was desperate, anxious, depressed even, but she wasn’t a quitter. But she knew deep down that the smile was a mask only for the world. Beneath it all, she crumbled. Silently. (: Everyday. Did it matter, though? Not really, she sighed. I’d brought this upon myself. I deserve eternal damnation for what I have done. For what I have lost, she whispered. 

If my stories are depressing you, let me know and I promise to stop. It is just easier this way. Coming here and writing my deepest thoughts and fantasies. 🙂

Anyhoo, hoe are you guys doing? How is summer coming along? It is freaking 42 degree Celsius in Ahmedabad and I am boiling every minute. The heat is just too over bearing! But that is all the more reasons to post good summer looks, no? This one here is inspired by the striped trend which is not going out of fashion anytime soon. The skirt is actually something I stitched myself. I am very proud of it! 🙂

What is on me:

  • Top: H&M
  • Skirt: Self-stitched
  • Watch: Daniel Welligton
  • Bag: Lavie
  • Shoes: H&M

With love,

Inaaya

Minnie Mouse. Ft. Winkk

Hello Family!

How is everyone doing? Can you believe that we are already nearing the end of 2016? With my birthday around the corner and so much happening on the work front, I haven’t had the time to go birthday shopping hence I have been just shopping online! 😀 I am almost done emptying my account for this month with just a few things I feel I need: Sunglasses. But one thing I suck at is shopping for glasses. Honestly, I need opinions from 20 different people and am not convinced that easy.

Getting the right eye wear can be quite tricky after all. Either it doesn’t fit well on your face or it exceeds your budget. And when you do find something that is reasonably priced, you have to be open to the idea that the quality would be compromised upon. Don’t we all face it? We go to an optical store with a fixed budget in mind. We have our own ideas of what we want. But do the sales executives get it? I doubt. They take extreme pleasure in showing us frames that are way out of our budget and then convince us into buying them. But the dilemma doesn’t truly end here. After 30 minutes of trying on various frames and innumerable selfies, when you finally decide on a pair (after mentally calculating the prices!), you are very conveniently informed that they have some really hi-fi lenses which are better than the regular ones and they would come at an additional cost. If it’s sunglasses, they would come up with these really tech names and convince you that why the expensive ones are better for your eyes!If you have the heart to spend an atrocious amount of money on a pair of glasses, great. Otherwise, the stressful cycle of selecting frames within your budget begins again.

But what if I told you that there is someone out there making your task easier? Someone who makes good quality frames which are afforable and fashionable? Someone who makes shoppingfor glasses a fun experience? You heard me right. Enter, Winkk. A young startup with the core idea of making eye wear shopping a lot simpler and affordable, Winkk runs through an online ecommerce website. And true to their word, their glasses are priced all under Rs. 2000, which is honestly pretty reasonable. The brand was established with a vision to create a platform that is honest and makes shopping for optical products easy, economical and fun. Trusting on their claim, I decided to order a pair of sunglasses from their website. When the parcel came in was I satisfied or what! The delivery happened within 3 working days and the product was exactly as the picture had suggested. What I also liked about them was their “Custom Eyes” feature. How the feature works is that a customer can upload a selfie and a team of virtual stylists at Winkk will get to work like little minions and shortlist a few styles for the customer. A personal touch with technicality know-how, it’s worth giving a try. No? And all at zero additional cost. You pay for the product, the services come complimentary. Being a designer and a fashion blogger, I am supposed to be a better judge of what would suit my face type and look good on me, and I accept I am really sorted on what I want. However, online shopping can be really tricky. Without actually wearing or trying something on, buying clothes is still okay because you have a set standard measurement chart. But when it comes to glasses, it has to not just fit but also suit your face type. No? Hence, when you have services that take care of this one major issue we all face, life is pretty much sorted! A fun fact about Winkk, which is also a noble fact is that they donate a pair of glasses to the needy for every purchase made. Isn’t that the sweetest?

You can check out their website here.

You can check out their Custom Eyes feature here.

You can buy the same sunnies I bought for myself here.

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What is on me:

  • Overalls, Hair band and Top: Forever 21
  • Shoes: Zara
  • Bag: Street Shopping, Bangalore
  • Sunnies: Winkk

Let me know how you like them!

Love and Light,

Inaaya

The. Classic. Diwali

Happy Diwali!

 

I have been forever busy with preparations for a few new things planned with my label and that has pretty much kept me off social media. So well this is my come back effort to coax you guys into liking me again. Okay? Sharing a few pictures from the second look I shot with Sohail! 🙂

We kept it really subtle and classic for this one. A classic bandgala suit for Sohail in black and black shoes was enough to give him that suave look. And well I wore a white on white kurta set with a contrast dupatta. I kept it really subtle with pearl jhumkas and bangles and a pretty gold clutch to accessorize my look!

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Until tomorrow.

With Love,

Inaaya

 

  • Photography: Rushabh Shah, The Tilted Lens
  • Concept and styling: Shivangi Lahoty, With Love Inaaya
  • Special Thanks: Sohail Khan, Khan’s Couture

Raining Colours

Hola Peeps!

How are the monsoon showers treating you all? Monsoons are my favourite time of the year. Why?

Let me, maybe start from the start? I was raised in a small town in upper Assam with mountains and lush greenery as companions. Dikhow river was at a walkable distance and so were numerous tea gardens. When you see so much greenery around you, this is enough evidence to prove that it must rain a lot there. And well it did.

Mumbai rains remind me of Assam. The smell of wet mud and fresh grass, it takes me back to Assam, where I lived the first 15 years of my now nomadic life. 15 years that framed my character and made me who I am today. In a fast paced world that is pretty colourless, the rains fill colour in it for me. In a world that’s always in a rush, rains force me to pause, even if I don’t want to. And maybe that’s what I enjoy the most about them. It rains colours for me. Does it for you too? (:

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About the look:

I decided on wearing my cute cat-print skater dress with stockings today. Because why not! And yes I am guilty of enjoying wearing black and white way too much these days! Blame it on the fact that they are so versatile. Remember I’d said these Zara shoes are the best? I meant it. I practically have no shoes that’ll get me through the Monsoons like this one will. I did pay a steep price for these (Rs. 3499, I think) but it is worth every penny. I wear them almost every day with every outfit and somehow it ends up looking classy. It may burn a hole in your pocket, but it’ll be worth it. Trust me. ❤

What is on me:

  • Skater Dress: H&M
  • Stockings: Thrifted
  • Shoes: Zara
  • Jacket: Promod
  • Bag: Aldo
  • Hat: Forever21
  • Umbrella: I bought it from Andheri Lokhandwala. I don’t remember the name of the shop but it was in the lane of Wok Express, Jean Claude Biguine and all of that. There is a Dosa guy right next to the store! He makes the crunchiest dosas by the way! Ask for Paneer Onion Dosa. You are welcome.

 

With Love,

Inaaya

Photographer: Shripad Bandekar

Whites and Blues Ft. DKNY

Hi again!

Culottes are a major trend setter this season and if you haven’t already invested in a few, I’d suggest you do so soon! I am in absolute love with my powder blue culottes from Stalk Buy Love and they find their way in my outfits every other week! This was a meeting look I’d put together. Not having kept well, I wasn’t in the mood for make up. I am not a major fan of it either so we work well like that. However, white is my absolute savior when I need some brightness to my otherwise dull face. The watch I am wearing is from DKNY and love would be an understatement. The rose gold and gun metal combination is drool-worthy and well, so is the sleek design. Wouldn’t you love having a watch you could take from day to night? I would. 🙂

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What’s from where?

  • Watch: DKNY
  • Culottes: Stalk Buy Love
  • Shirt: Next
  • Shoes: Street Style Store
  • Book Clutch: Crawford Market
  • Bracelets: Aldo and Accessorize

 

With Love,

Inaaya

 

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