Going down the Acne lane with Safi! 

Some incidents are just reminders of a life you’ve lived long ago. You can call it nostalgia but to me, pimples’ making a comeback in my life was definitely not a happy nostalgia. But with a lifestyle which is full of oily food, erratic sleep patterns and a crazy busy schedule, the body will rebel in some way! In my case, that way was through breakouts all over my face. Imagine my horror! I remember when puberty had graced me with pimples and acne all over my face, Maa had come to my rescue with her homemade red chandan paste (Sandalwood) and a bottle of Safi. I remember having a flawless skin eventually because I’d gulped down four bottles of this natural anecdote in the summer breaks and never had to look back again. Of course it did include a lifestyle change which meant more water intake, less sugary drinks (Did you know that sugar actually increases acne?)

Anyhow, fast forward 5 years, my skin started breaking out and acting all teenage-ry again. So as was obvious I went back to the good ol’ green bottle of Safi.

Safi is a 100% natural and herbal blood cleanser and purifier which is decently priced at Rs.85 for a 200ML bottle.

The core ingredients are as follows:

Sana (Keeps the stomach clear and helps prevent skin problems), Revand Chini (Purifies blood and improves liver function), Neem (A natural blood purifier and cure for all skin problems), Chiraita (Purifies the blood and keeps it toxin free for better conditioning), and Tulsi (Helps give you that natural glow and improves blood circulation)

Around three weeks of Safi and I cannot stop gushing over the amazing effect it had on my skin. Although, there were already break outs on my skin and they did not go away in the first week, and I did have my moment of panic but after a week all the break outs declined to a considerable amount. My face became very clean and glowed naturally. This is definitely something I am recommending to all of you girls and guys too!


The verdict:

  1. Long term effects on pimples
    
  2. 100% natural and safe
    
  3. Apart from skin problems, it also cures indigestion and checks on weight management.
    
  4. The taste is a little bitter to start off with (But it can be easily managed by adding some water to it)
    

Hamdard Safi is definitely something I can vouch for and the tag line Ragon Mein Khoobsurati with Safi is so apt because it really does cleanse your blood and body from the inside!

Try taking two teaspoons of Safi every day with an increased intake of water and see the effects! And don’t forget, consistency is key! Stay consistent even if you feel it’s not doing much good. You don’t know that it is cleaning your body from the inside!

 

With Love,

Inaaya

The Beginning: Anniversary BlogPost

Hey Family!

Fair Disclaimer:
This is not a thank you post. This is not even a blog filled with gratitude. Well it is filled with gratitude. My whole life is! But this blog is just me trying to track down my journey and figure out how blogging began for me. So if you’d like to track it down with me, you are very welcome on Planet Inaaya! (:

Laying on my bed with my eyes wide open, I stare at the ceiling fan and wonder “When did it start?” “How?” “Why?” Let’s go back to the beginning maybe:

A five year old sketches Alice from her bedtime story book and writes a little note for her mother before sliding it under the door of her mother’s locked bedroom and tip toes outside the house to play. 

An eight year old asks for permission from her father if she can read the Harry Potter books he got for her elder brother and ends up writing her first fantasy story.

At age fourteen, she writes about her first love and at sixteen, her first heartbreak.

Let’s fast forward to age 18:

Although writing has always been a part of who I am, the journey from writing in my diaries and school note books to writing on the internet was a long one. 2011, December is when my first piece of writing made it to the internet while I’d been writing for as long as I can remember! Poetry, short stories, notes to my loved ones, diary entries-all of it has been a part of my daily life indicating that I have always been using the pen to jot down my emotions.

Anyhow, 2011 was when a personal blog (www.loveforinaya.wordpress.com) was started with the hope of writing a book. Isn’t that how most teenagers who can pass an English essay test think? “I can write half decent so I will be a writer one day.” It is easier said than done, though. I was no different. (By the way, if you are still reading this and haven’t run to the immature blog link of an 18 year old I mentioned above, please know that I am grateful!)

For me, writing and sketching have always been therapeutic because I would end up taking out my anger, frustration, happiness, breakdowns and sadness on pieces of papers and then forget about them. It was a creative distraction, you could say. However, writing about fashion did not happen until I joined my alma mater, NIFT Mumbai. It was here that the bug to write about current fashion trends bit me and this is where the journey truly began. The journey of discovering a whole different profession altogether: Fashion Blogging. This is where in depth research for a mere college article sowed the seed of fashion blogging in me. The year was 2012. The article was titled “The Rise of Fashion Bloggers”. I remember being mocked by one of the jury members who was definitely not from the digital era. She told me “You should have titled your article “The Rise and Fall of Fashion Bloggers” because this monkeying around in crazy clothes will not last for long. People will switch back to traditional media soon enough.” I wish I could see her face now. 🙂 Instagram has taken over the fashion industry and the very same fashion bloggers are ruling the industry! Anyhow, that one snide comment did not dampen my spirits or belief in this new found passion. And while I continued reading and following international bloggers, I also knew that I won’t start with a Fashion Blog until I am able to give it my 100 percent. With college and being the nerd kid that I was, I decided to concentrate on my education first. For some reason, I always knew that I would do this later and it could wait. It was thus in September 2015 (three months after graduating) that I mustered the courage to finally come in front of the camera and talk about my personal fashion style. I haven’t looked back since. Well I lied. I have looked back. But only to see how far Inaaya has come! 🙂

It would be unfair if I said I did it all on my own because I couldn’t have and I didn’t do it either. I had help at every point in my life. I was blessed to have the support of a family that believed more in me than the community we come from, my friends who pushed me every time I faltered, and you, my readers, for always loving me for who I am. It’s been two years since this journey started and it deserves to be acknowledged because today we are a family larger than I’d ever expected and more beautiful than I could ever ask for. 

My heart fills with a fuzzy blanket kinda warmth and my eyes are getting all teary as I type this:

With Love,

Inaaya

Skirt: instagram.com/inaayandco

Photos: Rushabh Shah

Next Top Model with AXN

Hey family!

Here’s a little throwback to when I was 16. Just like any other girl living in Assam with no access to cellphones or video games, my only source of entertainment was either playing out in the fields or watching television at home. And hence I grew up like that. But in my teens, I do remember this craze for a lot of fashion related reality shows that were picking up and just like that, one of those shows took centre stage in my life: Next Top Model. 

If you aren’t aware about the Next Top Model, or NTM, let me first begin by giving you a gist about the show. 

NTM is a fashion themed reality television series and interactive competition organised in over 120 countries world wide. The crux of the show is that a number of aspiring models compete for the title of “America’s Next Top Model” and a chance to begin their career in the modeling industry. Like every other reality show, it has challenges in every episode and eliminations based on the performances of the girls. I absolutely love the series and the challenges that are thrown at them. So well, when AXN called me to be a part of a glamorous makeover by industry experts and feel like an absolute diva for a day, (just how they do in the show!) I was running in their direction, grinning ear to ear! Imagine getting super model make up and hair plus donning pretty shoes by Steve Madden while you are being taken in chauffeur driven cars to the venue: Yes, that’s the life. 🙂

Jean Claude Biguine got their hands dirty to give me the ultimate diva experience with some dark kohl smeared smokey eyes with a subtle mouth. Considering I have front fringes, we went for a clean poker straight look which I absolutely loved and one that complimented my outfit really well. The event was started with Khushi introducing us to the new trailer of Next Top Model and after we were done gushing over it (!), we had a professional photoshoot done with banners and the whole works! Talk about a dream come true experience.

Well, I may not be a model or even remotely the size or the part, but this activity just made me feel like one for a day and I am so thankful AXN got in touch with me for the same. While I know it is no easy task being a model, playing dress up for a day was nevertheless a fun experience. My love for the show has escalated to a whole different level as I watch it religiously every Mon-Fri 9pm and I can only ask you to watch it too! You will be hooked even before you realise it. Anyhoo, I’ll see you guys soon.

With Love,

Inaaya

 

An Indian Summer 

​A small headsup:

Waking up to the humid and itchy Mumbai heat is definitely not my idea of a Sunday but that was exactly the weather on this weird Sunday morning when I woke up with this sudden urge to shoot a couple of Indian inspired fusion looks for you all. I hadn’t done it in a while and it made perfect sense to shoot them that day (Atleast in my head!). So well this is a series of three looks I shall be posting this week. Hope you all like it as much as I liked styling them!

Honestly fashion isn’t always about splurging on new clothes but working around with what you have in your wardrobe and giving them a newer meaning each time. And although the pile of clothes keeps on increasing in my wardrobe, there are just a few favourites I cannot let go off. No matter how old or tattered they are, I find solace in old clothes. There’s a sense of belonging in them. To me they talk about a life I’d once lived, a memory faded now but alive only through the feel of the fabric or the tinkling of the bells on that necklace. 

This look honestly gives me the “Gaon ki chhori”  (Countryside Belle!) vibes and I love that about it. Not too cluttered, I tried keeping the outfit fuss free with just a necklace and choker layering and no other significant accessories.

Bless these fleas to introduce the mass to some good trends and brands! Although the dhoti really bulges around the crotch area due to excessive fabric, thanks to it being made for men (rolls eyes) I think my top hides it well. But what I really love is this earthy block printed top from Anokhi. I’ve had it for over two years now but that is the beauty of a good cotton, they do not wear out easily.What am I wearing?

  • -Top: Anokhi
  • -Dhoti: Sanyasi
  • -Mojris: Law Garden, Ahmedabad
  • -Necklace: Law garden, Ahmedabad
  • -Choker: Shein.com

With Love,

Inaaya
Picture Credits: Rahul Bhanusali and Akshay Shaji

The. Classic. Diwali

Happy Diwali!

 

I have been forever busy with preparations for a few new things planned with my label and that has pretty much kept me off social media. So well this is my come back effort to coax you guys into liking me again. Okay? Sharing a few pictures from the second look I shot with Sohail! 🙂

We kept it really subtle and classic for this one. A classic bandgala suit for Sohail in black and black shoes was enough to give him that suave look. And well I wore a white on white kurta set with a contrast dupatta. I kept it really subtle with pearl jhumkas and bangles and a pretty gold clutch to accessorize my look!

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Until tomorrow.

With Love,

Inaaya

 

  • Photography: Rushabh Shah, The Tilted Lens
  • Concept and styling: Shivangi Lahoty, With Love Inaaya
  • Special Thanks: Sohail Khan, Khan’s Couture

A New Realm

 

Lips of velvet pursed and trembling;

Eyes searching for quests unsolved,

She entered the gates of a new realm,

When dimness turned to dawn.

Feet shivering to find their ground;

Heart thumping too loud,

Oh! the tension could be sensed 

in the way she stumbled around.

Pretty faces powdered white;

Long line at the bar behind,

Eyes Piercing through delicate lace,

Alas! There was no place to hide.

Unsure steps marked her entry;

Submissive and quite,

She struggled to stand tall

In a world full of lies.

fb.com/satanssj and instagram.com/satanssjfb.com/satanssj and instagram.com/satanssjfb.com/satanssj and instagram.com/satanssjfb.com/satanssj and instagram.com/satanssjfb.com/satanssj and instagram.com/satanssj

 

Hola family!

Hope everyone is doing well. This is a throwback post because it never made it out of my drafts folder for some reason! The poem was written in darker times but was the inspiration behind this shoot. I hope you understand it if not relate to it. We all go through paths that aren’t lit but the idea is to always remember that there is light at the end of every tunnel. To the times gone by and the times that are yet to come, I smile. 🙂

What is on me:

  • Dress: Splash
  • Heels: Talons Dor
  • Sunnies: Ralph Lauren
  • Sling: Aldo

Also, how do you like my shoes? Talons D’or have a customized shoe service where they let you design your own shoe. You can go through their services here. I designed these mint heels quite conveniently using their website and it was quite fun. Let me know how you guys like their services!  They offer wedding customizations too. Happy shopping, you guys!

Photo credits: Swapnil Junjare

Location: Asado, The Cocktail Street

With Love,

Inaaya

 

 

High. School. Musical.

Okay! What is your favourite teenage movie? A movie that you had watched over and over again and yet if it was playing on TV you would leave all work at hand and sit in front of the idiot box? While growing up, High School Musical was one of my favourite movies. Judge me all you want but a major reason why I dearly loved it was because of the styling. Okay Zac Efron too But well, I looked up to these cool characters who would be always on top of their dressing game. I was so inspired by them that I would try and dress up as Vanessa for any event we had in school. While curating this look, the movie was probably somewhere running in the back of my head because the look totally reminds me of HSM!  Does it to you too? If not, great. You can just forget everything I just said and consider this to be a college look created for you. 🙂

Now about the look, a cute nerdy style never goes out of fashion. While one part of me would end up going to college in chappals and kurtis most days, the other part would want to look presentable and cute. THIS is the latter part talking obviously. I decided to team a floral short dress with a denim shirt and wore white sneakers with them, not because they are in trend (which they SO are!) but because it is practical to wear sneakers when you have so much walking around to do in your campus. A casual chic look that doesn’t require much efforts and will allow you to fit in if you are a character from HSM for sure. Haha! Jokes aside, the milkmaid braid? Definitely a keeper.

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What is on me?

  • Dress: Mango
  • Shirt: Promod
  • Shoes: Max
  • Bag: Kazo

With Love,

Inaaya