Going down the Acne lane with Safi! 

Some incidents are just reminders of a life you’ve lived long ago. You can call it nostalgia but to me, pimples’ making a comeback in my life was definitely not a happy nostalgia. But with a lifestyle which is full of oily food, erratic sleep patterns and a crazy busy schedule, the body will rebel in some way! In my case, that way was through breakouts all over my face. Imagine my horror! I remember when puberty had graced me with pimples and acne all over my face, Maa had come to my rescue with her homemade red chandan paste (Sandalwood) and a bottle of Safi. I remember having a flawless skin eventually because I’d gulped down four bottles of this natural anecdote in the summer breaks and never had to look back again. Of course it did include a lifestyle change which meant more water intake, less sugary drinks (Did you know that sugar actually increases acne?)

Anyhow, fast forward 5 years, my skin started breaking out and acting all teenage-ry again. So as was obvious I went back to the good ol’ green bottle of Safi.

Safi is a 100% natural and herbal blood cleanser and purifier which is decently priced at Rs.85 for a 200ML bottle.

The core ingredients are as follows:

Sana (Keeps the stomach clear and helps prevent skin problems), Revand Chini (Purifies blood and improves liver function), Neem (A natural blood purifier and cure for all skin problems), Chiraita (Purifies the blood and keeps it toxin free for better conditioning), and Tulsi (Helps give you that natural glow and improves blood circulation)

Around three weeks of Safi and I cannot stop gushing over the amazing effect it had on my skin. Although, there were already break outs on my skin and they did not go away in the first week, and I did have my moment of panic but after a week all the break outs declined to a considerable amount. My face became very clean and glowed naturally. This is definitely something I am recommending to all of you girls and guys too!


The verdict:

  1. Long term effects on pimples
    
  2. 100% natural and safe
    
  3. Apart from skin problems, it also cures indigestion and checks on weight management.
    
  4. The taste is a little bitter to start off with (But it can be easily managed by adding some water to it)
    

Hamdard Safi is definitely something I can vouch for and the tag line Ragon Mein Khoobsurati with Safi is so apt because it really does cleanse your blood and body from the inside!

Try taking two teaspoons of Safi every day with an increased intake of water and see the effects! And don’t forget, consistency is key! Stay consistent even if you feel it’s not doing much good. You don’t know that it is cleaning your body from the inside!

 

With Love,

Inaaya

The Beginning: Anniversary BlogPost

Hey Family!

Fair Disclaimer:
This is not a thank you post. This is not even a blog filled with gratitude. Well it is filled with gratitude. My whole life is! But this blog is just me trying to track down my journey and figure out how blogging began for me. So if you’d like to track it down with me, you are very welcome on Planet Inaaya! (:

Laying on my bed with my eyes wide open, I stare at the ceiling fan and wonder “When did it start?” “How?” “Why?” Let’s go back to the beginning maybe:

A five year old sketches Alice from her bedtime story book and writes a little note for her mother before sliding it under the door of her mother’s locked bedroom and tip toes outside the house to play. 

An eight year old asks for permission from her father if she can read the Harry Potter books he got for her elder brother and ends up writing her first fantasy story.

At age fourteen, she writes about her first love and at sixteen, her first heartbreak.

Let’s fast forward to age 18:

Although writing has always been a part of who I am, the journey from writing in my diaries and school note books to writing on the internet was a long one. 2011, December is when my first piece of writing made it to the internet while I’d been writing for as long as I can remember! Poetry, short stories, notes to my loved ones, diary entries-all of it has been a part of my daily life indicating that I have always been using the pen to jot down my emotions.

Anyhow, 2011 was when a personal blog (www.loveforinaya.wordpress.com) was started with the hope of writing a book. Isn’t that how most teenagers who can pass an English essay test think? “I can write half decent so I will be a writer one day.” It is easier said than done, though. I was no different. (By the way, if you are still reading this and haven’t run to the immature blog link of an 18 year old I mentioned above, please know that I am grateful!)

For me, writing and sketching have always been therapeutic because I would end up taking out my anger, frustration, happiness, breakdowns and sadness on pieces of papers and then forget about them. It was a creative distraction, you could say. However, writing about fashion did not happen until I joined my alma mater, NIFT Mumbai. It was here that the bug to write about current fashion trends bit me and this is where the journey truly began. The journey of discovering a whole different profession altogether: Fashion Blogging. This is where in depth research for a mere college article sowed the seed of fashion blogging in me. The year was 2012. The article was titled “The Rise of Fashion Bloggers”. I remember being mocked by one of the jury members who was definitely not from the digital era. She told me “You should have titled your article “The Rise and Fall of Fashion Bloggers” because this monkeying around in crazy clothes will not last for long. People will switch back to traditional media soon enough.” I wish I could see her face now. 🙂 Instagram has taken over the fashion industry and the very same fashion bloggers are ruling the industry! Anyhow, that one snide comment did not dampen my spirits or belief in this new found passion. And while I continued reading and following international bloggers, I also knew that I won’t start with a Fashion Blog until I am able to give it my 100 percent. With college and being the nerd kid that I was, I decided to concentrate on my education first. For some reason, I always knew that I would do this later and it could wait. It was thus in September 2015 (three months after graduating) that I mustered the courage to finally come in front of the camera and talk about my personal fashion style. I haven’t looked back since. Well I lied. I have looked back. But only to see how far Inaaya has come! 🙂

It would be unfair if I said I did it all on my own because I couldn’t have and I didn’t do it either. I had help at every point in my life. I was blessed to have the support of a family that believed more in me than the community we come from, my friends who pushed me every time I faltered, and you, my readers, for always loving me for who I am. It’s been two years since this journey started and it deserves to be acknowledged because today we are a family larger than I’d ever expected and more beautiful than I could ever ask for. 

My heart fills with a fuzzy blanket kinda warmth and my eyes are getting all teary as I type this:

With Love,

Inaaya

Skirt: instagram.com/inaayandco

Photos: Rushabh Shah

An Indian Summer 

​A small headsup:

Waking up to the humid and itchy Mumbai heat is definitely not my idea of a Sunday but that was exactly the weather on this weird Sunday morning when I woke up with this sudden urge to shoot a couple of Indian inspired fusion looks for you all. I hadn’t done it in a while and it made perfect sense to shoot them that day (Atleast in my head!). So well this is a series of three looks I shall be posting this week. Hope you all like it as much as I liked styling them!

Honestly fashion isn’t always about splurging on new clothes but working around with what you have in your wardrobe and giving them a newer meaning each time. And although the pile of clothes keeps on increasing in my wardrobe, there are just a few favourites I cannot let go off. No matter how old or tattered they are, I find solace in old clothes. There’s a sense of belonging in them. To me they talk about a life I’d once lived, a memory faded now but alive only through the feel of the fabric or the tinkling of the bells on that necklace. 

This look honestly gives me the “Gaon ki chhori”  (Countryside Belle!) vibes and I love that about it. Not too cluttered, I tried keeping the outfit fuss free with just a necklace and choker layering and no other significant accessories.

Bless these fleas to introduce the mass to some good trends and brands! Although the dhoti really bulges around the crotch area due to excessive fabric, thanks to it being made for men (rolls eyes) I think my top hides it well. But what I really love is this earthy block printed top from Anokhi. I’ve had it for over two years now but that is the beauty of a good cotton, they do not wear out easily.What am I wearing?

  • -Top: Anokhi
  • -Dhoti: Sanyasi
  • -Mojris: Law Garden, Ahmedabad
  • -Necklace: Law garden, Ahmedabad
  • -Choker: Shein.com

With Love,

Inaaya
Picture Credits: Rahul Bhanusali and Akshay Shaji

Saree Genda Phool.

Saree has been my absolute go-to look when I have nothing exceptional to wear. Right from when I was two or three, I remember quite distinctly that I would wear all of Maa’s new sarees. She would fold them in half and knot the end to my tummy which would give the 3 year old me a pregnant belly but I couldn’t be happier about it! It was a happy kind of belly.

Over the years, my love for sarees has only grown and the admiration I have for this nine yards of wonder has helped me wear this versatile cloth in innumerous ways. Whether it is with a shirt or an off shoulder top, a body suit or with suspenders, as a dhoti or as a skirt: the possibilities are immense and you guys know that I have tried them all! It is a skinny girls sexy quotient and a chubby one’s delight. It hides your flabs like no other piece of clothing and yet somehow manages to make you look pretty.

I am not in the best of shape right now. With about 20 lbs extra on my body than I had last year around this time, this is a rather chubby version of me that I don’t like as much. And well sarees come to my rescue in this scenario.

However even after wearing sarees in all textures and styles, I have always shied away from a lot of bright colours. So for this look I tried challenging myself and trying something new. I got this saree from Flipkart and decided to give it an inḍo-western look. To keep my tummy and the love handles (that I don’t love as much) in place, I decided to wear a black off shoulder body suit. The black actually neutralises the otherwise over empowering orange and helps me keep the look edgy and not too loud. I tried balancing the desi and the videshi with the right styling and accessories. So while the earrings and the nath is really desi and traditional, the choker on an off shoulder top instead of a blouse was my way to balance it out.

Also did someone say gajras? For this look, I ditched the norms and opted for a marigold flower garland instead. I love how the yellow of the marigold is actually complimenting the orange in the saree, thanks to the black off shoulder!

You can select from a vast range of bright sarees on Flipkart and play with the styling to create a look which is a hint of videshi with a lot of desi. 

With Love,

Inaaya

Kurta Skirts = Shadi Ready Ft. Flipkart

Hello Love!

I believe you guys know by now that yours truly is a Fashion Expert for Flipkart! If not, now you know. To begin with, the last couple of weeks have been crazy for me and I have been off the radar for a while, but I had a lot going on and I am so glad I’ve had you all by my side.:)

To make up for the lost time, this month I took it upon myself to make sure you guys are ready for the wedding season and we all know the most important part of any wedding is dressing up(!). Just kidding (not)!

Well, jokes apart, I have a really interesting way of dressing up for weddings which is both practical and socially acceptable (No, we are not wearing Pajamas!) and is also something that looks good: Kurta Skirt Sets! They are honest to god, number one on my list of to-wear-outfits for a friend’s mehendi or a cousin’s haldi. They are easy breezy, they are fun and did I mention absolutely chic? If you have a tummy like how I do, or are not really comfortable wearing short cholis and blouses, kurtas are your answer.
If on a budget, you can mix and match your kurtas and skirts but if you are not really sure about what would go best with what, Flipkart has a whole bunch of options you can pick and choose from.

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Coming to the styling bit, to style my kurta skirt set, I kept it really minimal and just wore my mom’s oxidized silver earrings, anklets and a cuff. With short hair, there’s only so much you can do hence I just tied them half up. I tried keeping my make up really basic and fresh since the look was more suited for a day event. Oh also, kurta skirt sets have been trending on Flipkart, and you can find yours there too!
🙂

Until next time.
With Love,
Inaaya

Minnie Mouse. Ft. Winkk

Hello Family!

How is everyone doing? Can you believe that we are already nearing the end of 2016? With my birthday around the corner and so much happening on the work front, I haven’t had the time to go birthday shopping hence I have been just shopping online! 😀 I am almost done emptying my account for this month with just a few things I feel I need: Sunglasses. But one thing I suck at is shopping for glasses. Honestly, I need opinions from 20 different people and am not convinced that easy.

Getting the right eye wear can be quite tricky after all. Either it doesn’t fit well on your face or it exceeds your budget. And when you do find something that is reasonably priced, you have to be open to the idea that the quality would be compromised upon. Don’t we all face it? We go to an optical store with a fixed budget in mind. We have our own ideas of what we want. But do the sales executives get it? I doubt. They take extreme pleasure in showing us frames that are way out of our budget and then convince us into buying them. But the dilemma doesn’t truly end here. After 30 minutes of trying on various frames and innumerable selfies, when you finally decide on a pair (after mentally calculating the prices!), you are very conveniently informed that they have some really hi-fi lenses which are better than the regular ones and they would come at an additional cost. If it’s sunglasses, they would come up with these really tech names and convince you that why the expensive ones are better for your eyes!If you have the heart to spend an atrocious amount of money on a pair of glasses, great. Otherwise, the stressful cycle of selecting frames within your budget begins again.

But what if I told you that there is someone out there making your task easier? Someone who makes good quality frames which are afforable and fashionable? Someone who makes shoppingfor glasses a fun experience? You heard me right. Enter, Winkk. A young startup with the core idea of making eye wear shopping a lot simpler and affordable, Winkk runs through an online ecommerce website. And true to their word, their glasses are priced all under Rs. 2000, which is honestly pretty reasonable. The brand was established with a vision to create a platform that is honest and makes shopping for optical products easy, economical and fun. Trusting on their claim, I decided to order a pair of sunglasses from their website. When the parcel came in was I satisfied or what! The delivery happened within 3 working days and the product was exactly as the picture had suggested. What I also liked about them was their “Custom Eyes” feature. How the feature works is that a customer can upload a selfie and a team of virtual stylists at Winkk will get to work like little minions and shortlist a few styles for the customer. A personal touch with technicality know-how, it’s worth giving a try. No? And all at zero additional cost. You pay for the product, the services come complimentary. Being a designer and a fashion blogger, I am supposed to be a better judge of what would suit my face type and look good on me, and I accept I am really sorted on what I want. However, online shopping can be really tricky. Without actually wearing or trying something on, buying clothes is still okay because you have a set standard measurement chart. But when it comes to glasses, it has to not just fit but also suit your face type. No? Hence, when you have services that take care of this one major issue we all face, life is pretty much sorted! A fun fact about Winkk, which is also a noble fact is that they donate a pair of glasses to the needy for every purchase made. Isn’t that the sweetest?

You can check out their website here.

You can check out their Custom Eyes feature here.

You can buy the same sunnies I bought for myself here.

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What is on me:

  • Overalls, Hair band and Top: Forever 21
  • Shoes: Zara
  • Bag: Street Shopping, Bangalore
  • Sunnies: Winkk

Let me know how you like them!

Love and Light,

Inaaya

The Solitary Reaper

Now is the time you can say, “Oh hello stranger!” I get it. I deserve it, okay? Go on. Say it. I have been pretty much dead on my website for the longest time and you guys have every reason to hate me for leaving you alone for all this time! But can I atleast try and make up for it? Give me a chance?

Enough with the cute talk, if you are reading this, you have probably decided to give me a chance so “HELLO!”

As we close on 2016, I have a total of 4 story posts (I know I am sorry!) that have been in the drafts section of this site for the longest time and deserve that much needed attention. This one is my favourite and my personal best I feel and I am sharing raw unedited pictures straight from the camera. Inspired by a childhood favourite poem, “The Solitary Reaper” this idea and concept came in quite effortlessly. However, I have to admit that the trek up these treacherous hills required some extra efforts! To give you a better understanding of the mood, I have shared the poem below. Enjoy reading!

‘The Solitary Reaper’

Behold her, single in the field,
Yon solitary Highland Lass!
Reaping and singing by herself;
Stop here, or gently pass!
Alone she cuts and binds the grain,
And sings a melancholy strain;
O listen! for the Vale profound
Is overflowing with the sound.

No Nightingale did ever chaunt
More welcome notes to weary bands
Of travellers in some shady haunt,
Among Arabian sands:
A voice so thrilling ne’er was heard
In spring-time from the Cuckoo-bird,
Breaking the silence of the seas
Among the farthest Hebrides.

Will no one tell me what she sings?–
Perhaps the plaintive numbers flow
For old, unhappy, far-off things,
And battles long ago:
Or is it some more humble lay,
Familiar matter of to-day?
Some natural sorrow, loss, or pain,
That has been, and may be again?

Whate’er the theme, the Maiden sang
As if her song could have no ending;
I saw her singing at her work,
And o’er the sickle bending;–
I listened, motionless and still;
And, as I mounted up the hill,
The music in my heart I bore,
Long after it was heard no more.

-William Wordsworth

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What is on me:

  • Ikkat Culottes: Inaaya
  • Top: Inaaya
  • Watch: Daniel Wellington
  • Brogues: Street Style Store
  • Hat: Shein.com

 

With Love,

Inaaya

 

  • Concept, Styling, Talent: Shivangi Lahoty
  • Photography: Rushabh Shah, @TheTiltedLens