Romancing ‘em Florals

Never in a lifetime had she thought that it’ll all fall in place so soon but when you dearly hope for something to happen, the universe answers. Inaaya was no different. She had hoped for her happily ever after and she was getting it now. It did not matter that she stood alone on the path because she knew he’d follow soon. She knew they’d be together. But for now she was trying to be present in the moment and living it. Walking alone is easy and who would know it better than someone who was, in fact, alone. Don’t get me wrong, she was alone and not lonely. And while many may call it one and the same, they weren’t. For she liked her own company and felt at ease being with herself. Often we fail to realise that the person that matters the most is ourselves. We are so busy pleasing the world we forget that keeping ourselves happy is also important. She was finding herself everyday walking alone on the path of success but she couldn’t deny that the fact that he walked closely helped make her journey more enjoyable. Every now and again you would see her hide, just to see him frustrated and she would giggle each time he found her. Inaaya was never truly alone because he never left her side. And even today, she stands tall as she waits for her stars to entwine with his. Her eyes yearn to see him and her heart craves for his half smirk mingled with a sly smile.”



Short stories that end abruptly have always interested me and this is no different. They leave a taste in your mouth that lingers much longer than a story that has a definite end. Maybe it was the outfit that did it, maybe it was the feel of the place that triggered the romantic in me; whatever it was, it helped me write something I enjoy now so I am not complaining! Anyways, this is a perfect cheesy date look if you have a big day planned anytime soon. The versatility of this dress never seizes to amaze me, but. While I was wearing it as just a beach dress in Seychelles a few weeks back, here it is in all its full glory, with just the edition of jhumkas! Accessories play a huge roll in giving clothes their actual identity. The right accessory can take an outfit to the next level while the wrong one can just ruin it all. I’d worn this dress with my hair on one side with some floral pins and no makeup at the beach while here I am wearing it with high heels (blocked heels in my case since, for the love of god, I cannot walk in stilettos!) and just some jhumkas. Dresses and jhumkas are always a good idea I feel and this is just my way of making it work.

I’d love to know your thoughts! 

With Love,

Inaaya

The Beginning: Anniversary BlogPost

Hey Family!

Fair Disclaimer:
This is not a thank you post. This is not even a blog filled with gratitude. Well it is filled with gratitude. My whole life is! But this blog is just me trying to track down my journey and figure out how blogging began for me. So if you’d like to track it down with me, you are very welcome on Planet Inaaya! (:

Laying on my bed with my eyes wide open, I stare at the ceiling fan and wonder “When did it start?” “How?” “Why?” Let’s go back to the beginning maybe:

A five year old sketches Alice from her bedtime story book and writes a little note for her mother before sliding it under the door of her mother’s locked bedroom and tip toes outside the house to play. 

An eight year old asks for permission from her father if she can read the Harry Potter books he got for her elder brother and ends up writing her first fantasy story.

At age fourteen, she writes about her first love and at sixteen, her first heartbreak.

Let’s fast forward to age 18:

Although writing has always been a part of who I am, the journey from writing in my diaries and school note books to writing on the internet was a long one. 2011, December is when my first piece of writing made it to the internet while I’d been writing for as long as I can remember! Poetry, short stories, notes to my loved ones, diary entries-all of it has been a part of my daily life indicating that I have always been using the pen to jot down my emotions.

Anyhow, 2011 was when a personal blog (www.loveforinaya.wordpress.com) was started with the hope of writing a book. Isn’t that how most teenagers who can pass an English essay test think? “I can write half decent so I will be a writer one day.” It is easier said than done, though. I was no different. (By the way, if you are still reading this and haven’t run to the immature blog link of an 18 year old I mentioned above, please know that I am grateful!)

For me, writing and sketching have always been therapeutic because I would end up taking out my anger, frustration, happiness, breakdowns and sadness on pieces of papers and then forget about them. It was a creative distraction, you could say. However, writing about fashion did not happen until I joined my alma mater, NIFT Mumbai. It was here that the bug to write about current fashion trends bit me and this is where the journey truly began. The journey of discovering a whole different profession altogether: Fashion Blogging. This is where in depth research for a mere college article sowed the seed of fashion blogging in me. The year was 2012. The article was titled “The Rise of Fashion Bloggers”. I remember being mocked by one of the jury members who was definitely not from the digital era. She told me “You should have titled your article “The Rise and Fall of Fashion Bloggers” because this monkeying around in crazy clothes will not last for long. People will switch back to traditional media soon enough.” I wish I could see her face now. 🙂 Instagram has taken over the fashion industry and the very same fashion bloggers are ruling the industry! Anyhow, that one snide comment did not dampen my spirits or belief in this new found passion. And while I continued reading and following international bloggers, I also knew that I won’t start with a Fashion Blog until I am able to give it my 100 percent. With college and being the nerd kid that I was, I decided to concentrate on my education first. For some reason, I always knew that I would do this later and it could wait. It was thus in September 2015 (three months after graduating) that I mustered the courage to finally come in front of the camera and talk about my personal fashion style. I haven’t looked back since. Well I lied. I have looked back. But only to see how far Inaaya has come! 🙂

It would be unfair if I said I did it all on my own because I couldn’t have and I didn’t do it either. I had help at every point in my life. I was blessed to have the support of a family that believed more in me than the community we come from, my friends who pushed me every time I faltered, and you, my readers, for always loving me for who I am. It’s been two years since this journey started and it deserves to be acknowledged because today we are a family larger than I’d ever expected and more beautiful than I could ever ask for. 

My heart fills with a fuzzy blanket kinda warmth and my eyes are getting all teary as I type this:

With Love,

Inaaya

Skirt: instagram.com/inaayandco

Photos: Rushabh Shah

Vintage Summer Vibes

Hola family!

With vacations fast approaching, we are all looking for places we can head out to and explore. I am sure a lot of us would have our Pinterest wanderlust boards in place. Also the new Instagram feature for saving pictures in different boards doesn’t help either 🙂 I ḍig that new feature and have made twenty some boards already! (Just Kidding!)

But the point is, if you can travel, great. No one would be happier than me! But if for whatever reasons you cannot get time out just how I can’t, let me share something I do to make myself feel better: I read.
Cliche as it may sound, books transport you to another world all together. Its magical how mere pages with ink on them can take you to a different space. While growing up The Famous Five series by Enid Blyton used to have that effect on me. They would give me an adrenaline rush each time an adventure would start. I would be Anne sometimes and George on other nights but I would love reading them. Reading helps you evolve. It helps you grow worldly wise. So read, my dear. This is a fashion blog but not all bloggers are dumb hangers you know? Some of us have brains too. And I happen to be an academically sound one. So yes you can discuss your favourite books with me. My all time favourite (other than the HP series , duh) is Shantaram and The Book of Tomorrow.  🙂

Coming to fashion: What am I wearing? I love dresses. I cannot stress enough on how convenient and functional they are. But this one holds a special place because it is a pastel mint with polkas: an absolute eye candy for a retro era lover like yours truly!
Anyhoo, the dress is my recent summer purchase and if you have seen my recent haul on summer shopping with Maa you’d know exactly what I am talking about 🙂

I think the colour is perfect for a day look and the tan wedges just make life so comfortable (and tall) for me. The floral choker gives the right hint of summer vibe to this look and since the neckline is a little low, I took the liberty to team it up with some layered gold pieces.

IMG_0233IMG_0225-01IMG_0280IMG_0282IMG_0296
IMG_0294

Outfit details:

  • Dress: H&M
  • Heels: Steve Madden
  • Choker: Shein
  • Necklace: H&M
  • Watch: Daniel Wellington
  • Book: The Heiress by Jude Deveraux 

 

 

 

With Love,
Inaaya

 

  • Picture Credits: Rushabh Shah, The Tilted Lens
  • Location Courtesy: Mumbai Vibes

The Solitary Reaper

Now is the time you can say, “Oh hello stranger!” I get it. I deserve it, okay? Go on. Say it. I have been pretty much dead on my website for the longest time and you guys have every reason to hate me for leaving you alone for all this time! But can I atleast try and make up for it? Give me a chance?

Enough with the cute talk, if you are reading this, you have probably decided to give me a chance so “HELLO!”

As we close on 2016, I have a total of 4 story posts (I know I am sorry!) that have been in the drafts section of this site for the longest time and deserve that much needed attention. This one is my favourite and my personal best I feel and I am sharing raw unedited pictures straight from the camera. Inspired by a childhood favourite poem, “The Solitary Reaper” this idea and concept came in quite effortlessly. However, I have to admit that the trek up these treacherous hills required some extra efforts! To give you a better understanding of the mood, I have shared the poem below. Enjoy reading!

‘The Solitary Reaper’

Behold her, single in the field,
Yon solitary Highland Lass!
Reaping and singing by herself;
Stop here, or gently pass!
Alone she cuts and binds the grain,
And sings a melancholy strain;
O listen! for the Vale profound
Is overflowing with the sound.

No Nightingale did ever chaunt
More welcome notes to weary bands
Of travellers in some shady haunt,
Among Arabian sands:
A voice so thrilling ne’er was heard
In spring-time from the Cuckoo-bird,
Breaking the silence of the seas
Among the farthest Hebrides.

Will no one tell me what she sings?–
Perhaps the plaintive numbers flow
For old, unhappy, far-off things,
And battles long ago:
Or is it some more humble lay,
Familiar matter of to-day?
Some natural sorrow, loss, or pain,
That has been, and may be again?

Whate’er the theme, the Maiden sang
As if her song could have no ending;
I saw her singing at her work,
And o’er the sickle bending;–
I listened, motionless and still;
And, as I mounted up the hill,
The music in my heart I bore,
Long after it was heard no more.

-William Wordsworth

IMG_8485.JPGimg_8516img_8508IMG_8481.JPGIMG_8454.JPGIMG_8461.JPGimg_8491IMG_8499.JPG

 

 

What is on me:

  • Ikkat Culottes: Inaaya
  • Top: Inaaya
  • Watch: Daniel Wellington
  • Brogues: Street Style Store
  • Hat: Shein.com

 

With Love,

Inaaya

 

  • Concept, Styling, Talent: Shivangi Lahoty
  • Photography: Rushabh Shah, @TheTiltedLens

The. Classic. Diwali

Happy Diwali!

 

I have been forever busy with preparations for a few new things planned with my label and that has pretty much kept me off social media. So well this is my come back effort to coax you guys into liking me again. Okay? Sharing a few pictures from the second look I shot with Sohail! 🙂

We kept it really subtle and classic for this one. A classic bandgala suit for Sohail in black and black shoes was enough to give him that suave look. And well I wore a white on white kurta set with a contrast dupatta. I kept it really subtle with pearl jhumkas and bangles and a pretty gold clutch to accessorize my look!

img_6214-01

img_6215-01

img_6239-01

IMG_6250-01.jpeg

Until tomorrow.

With Love,

Inaaya

 

  • Photography: Rushabh Shah, The Tilted Lens
  • Concept and styling: Shivangi Lahoty, With Love Inaaya
  • Special Thanks: Sohail Khan, Khan’s Couture

Mirror.Mirror. Ft. AlterMirror

Hello Family,

One thing fashion blogging has taught me in the last one year is that all of us wish to look and feel good about ourselves. Who doesn’t want to get noticed and complimented for how they are carrying themselves? I doubt anyone would say no to that! Over the last few months, a lot of you have approached me for styling tips, make-up advice and hair care regimes. And believe me when I say it that it makes my day to see your questions and interact with you! While I’ve tried to do my best and answer all the queries that keep coming in, it made me realize that there are a lot of people out there who need advices on fashion, make-up and hair but do not have the right resources or the time to go for consultations. Enter AlterMirror – a mobile grooming app – that resolves all these issues and more. AlterMirror allows one to get expert advice and supervision on grooming without having to invest in any extra products or services. The idea is to help you look fab with what you have.

Fortunately for me, I had the luck of stumbling upon this app last week and I can honestly vouch for the quality of their services after having used the app. The app breaks down all barriers of distance and time and connects you to the best grooming experts from around the country who answer all your queries about fashion, make-up, hair and total grooming. So how does it function? Let me break it up in 7 steps for you:

  • Step one: Download the AlterMirror Android app from Google Play Store
  • Step two: Fill in your profile details and upload a cute picture of yourself
  • Step three: Select from the 4 services offered on the app – Makeup, Hair, Fashion and accessories and Total Grooming
  • Step four: Browse through the profile of all the Consultants offering the service that you have opted for and select a Consultant of your choice
  • Step five: Book an appointment with your selected Consultant
  • Step six: Make sure to show up at your designated time of appointment and call your Consultant using the video calling feature of the app
  • Step seven: Introduce yourself and ask your Consultant all the questions you have on the service that you have opted for

img_20161003_120045img_20161003_120254img_20161003_120215img_20161003_120331

Sometimes I feel being new to the world of make-up, there are so many tricks of the trade that I am unaware of. Hence the moment I saw this app, I knew what I wanted out of it! I booked an appointment for a Makeup session with Neelam Kamall who is a Bangalore based Makeup artist and it was a wonderful experience! Neelam was patient enough to answer all my questions. Due to a lot of late night work and stress, I’ve developed these dark circles that never seem to go away. My big question to Neelam was how I could hide these dark circles using make-up until I got back to my daily sleep routine. Did you know that one is supposed to use a darker shade of concealer instead of a lighter shade under one’s eyes to hide dark circles and blemishes in general? I may sound like a dummy but honestly I had no idea! Neelam also helped me with the kind of foundation that would suit my T-Zone skin type and work in the humid Mumbai weather. My questions weren’t stopping anytime soon but she was patient enough to answer them all. The conversation lasted 23 minutes or so and the video quality of the app was great. There were no voice lags or hazy frames which is usually the case when you are video chatting and travelling at the same time. So if you are someone who is always on the go and doesn’t have the time to go to experts for consultation, this app could prove to be quite useful. At Rs. 350, a grooming session with an expert regardless of where you are is definitely not too heavy on the pocket. The app is in its launch phase and is offering a Rs. 100 off on your first consultation. Use the Coupon Code AMPROM01 until October 15 to get this price off.

Unless you are a professional, we all need grooming tips and advice that is personalized and relevant for each of us. While there are other sources of such advice like YouTube, the advice there is very generic. I have seen a lot of tutorials on YouTube and I know it is useful overall but often a more personalized experience can make a lot of difference. Try the AlterMirror app to believe it and let me know what you feel about the app and its services. I would love to hear. 🙂

With Love,

Inaaya

 

High. School. Musical.

Okay! What is your favourite teenage movie? A movie that you had watched over and over again and yet if it was playing on TV you would leave all work at hand and sit in front of the idiot box? While growing up, High School Musical was one of my favourite movies. Judge me all you want but a major reason why I dearly loved it was because of the styling. Okay Zac Efron too But well, I looked up to these cool characters who would be always on top of their dressing game. I was so inspired by them that I would try and dress up as Vanessa for any event we had in school. While curating this look, the movie was probably somewhere running in the back of my head because the look totally reminds me of HSM!  Does it to you too? If not, great. You can just forget everything I just said and consider this to be a college look created for you. 🙂

Now about the look, a cute nerdy style never goes out of fashion. While one part of me would end up going to college in chappals and kurtis most days, the other part would want to look presentable and cute. THIS is the latter part talking obviously. I decided to team a floral short dress with a denim shirt and wore white sneakers with them, not because they are in trend (which they SO are!) but because it is practical to wear sneakers when you have so much walking around to do in your campus. A casual chic look that doesn’t require much efforts and will allow you to fit in if you are a character from HSM for sure. Haha! Jokes aside, the milkmaid braid? Definitely a keeper.

img_0284-copy-2img_0282-copyimg_0279-copyimg_0277-copyimg_0276-copyimg_0295-copy

What is on me?

  • Dress: Mango
  • Shirt: Promod
  • Shoes: Max
  • Bag: Kazo

With Love,

Inaaya